When Donatantonio and Compleat Food Network merged to form LUPA Foods in 2019, it created an appetising fusion of two highly successful ingredients.

Now part of an £800m group, and with a website launching this week at www.lupafoods.com, the company is aiming to develop its proposition and market share based on exceptional people, products and process.

LUPA Foods has evolved all aspects of the sales and procurement process to deliver a truly dynamic and rewarding commercial experience, affording UK food manufacturing and retail businesses the perfect environment to source, develop and thrive within.

Expanded ranges mean more choice of world class ingredients, overseen by one of the most efficient and effective Technical teams in the industry, which translates to absolute compliance and traceability across all ranges. Dedicated Account Managers for each customer ensures continuity, confidence and peace of mind, whilst logistical excellence establishes a dependable supply line as if it were the customer’s own.

The company places a significant emphasis on information and innovation as key drivers within the business, publishing regular market reports on all core sectors that allow customers the insight to make better commercial decisions and take advantage of deeply competitive pricing at the point of opportunity.

The market intelligence generated within each report enables accurate trend analysis far ahead of the curve, shaping tastes and creating extraordinary NPD opportunities for companies intent on providing the latest and most contemporary flavours to their dishes.

Speaking about the formation of LUPA Foods and its market ambition, CEO Simon Bell said: “In developing LUPA into what we believe will become a market leading business, we’ve focused on enhancing and innovating all key areas of the customer experience. From initial quote to successful delivery, and everywhere in between, we believe LUPA offers a refreshing, efficient and highly cost effective opportunity for UK businesses to access the world’s finest ingredients.”

With some exciting plans to be unveiled over the coming months, LUPA Foods looks set to offer truly global reach and purchasing with bite.

For further information, or to request images, please contact Caroline Westlake at caroline@lupafoods.com

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