What makes us unique

 

We’re a UK based full-service B2B partner to the food industry. Trusted by some of the largest food manufacturers, recipe box companies, wholesalers, and retailers to assist them not only with great quality products, but service, support and value too.

Innovation and a customer-centric approach is at the forefront of everything we do, and our 120 years’ experience the foundation we build our customers’ success on.

Customer-centric

Customer-centric

Innovative Approach

Innovative Approach

Sourcing Solutions

Sourcing Solutions

Our Heritage

Our Heritage

Technical Excellence

Technical Excellence

We believe that best-in-class service is what differentiates us from the rest of the pack. Be it through a dedicated account manager, insights, advice or the latest technology, we go the extra-mile and assist our partners in achieving success in their business.

It’s in our own interest to build long-term mutually beneficial relationships with our partners and we work just as hard as they do, their success is what we measure ourselves on.

We collaborate with our partners in their innovation journey, developing and enhancing their offering with the latest trends, flavours and recipes. Our NPD experts offer support to deliver the latest products, ingredients, packaging and bespoke requirements.

We know the flavour of the week and long-term trends, offering innovation in sustainability, free-from, vegan and packaging.

As a pioneer in the UK’s food industry, we have the expertise and facilities to source, develop, procure, import, export, warehouse and distribute a wide range of ingredients to fulfil our customer’s needs. So seamless, we become an extension of the customers we serve.

Leveraging our buying power, we simplify the process and offer competitive prices across key categories. To further support business partners our service also includes contract negotiations, market development and forex management.

The knowledge that comes with 120 years’ experience as one of the first food importers in the United Kingdom has no equal. Our continuous pursuit for excellence has garnered us a “Royal Warrant by HM The Queen” and over the years we’ve evolved with the industry, we know how to add value and help our customers achieve success.

Our heritage might be everything Italian, from pasta, tomatoes, olive oil and balsamic vinegar, but our expertise now has a global footprint.

Our dedicated technical team aligns with partner requirements, ensuring product, regulatory and due diligence requirements are met.. Striving to add value through an effective, efficient and experienced team that delivers confidence and peace of mind with every ingredient.

From initial contact to successful delivery, our Technical expertise ranks amongst the best in the industry, ensuring audited process and expert advice at every step of the way.

Customer-centric

Customer-centric

 

We believe that best-in-class service is what differentiates us from the rest of the pack. Be it through a dedicated account manager, insights, advice or the latest technology, we go the extra-mile and assist our partners in achieving success in their business.

It’s in our own interest to build long-term mutually beneficial relationships with our partners and we work just as hard as they do, their success is what we measure ourselves on.

Innovative Approach

Innovative Approach

 

We collaborate with our partners in their innovation journey, developing and enhancing their offering with the latest trends, flavours and recipes. Our NPD experts offer support to deliver the latest products, ingredients, packaging and bespoke requirements.

We know the flavour of the week and long-term trends, offering innovation in sustainability, free-from, vegan and packaging.

Sourcing Solutions

Sourcing Solutions

 

We believe that best-in-class service is what differentiates us from the rest of the pack. Be it through a dedicated account manager, insights, advice or the latest technology, we go the extra-mile and assist our partners in achieving success in their business.

It’s in our own interest to build long-term mutually beneficial relationships with our partners and we work just as hard as they do, their success is what we measure ourselves on.

Our Heritage

Our Heritage

 

We believe that best-in-class service is what differentiates us from the rest of the pack. Be it through a dedicated account manager, insights, advice or the latest technology, we go the extra-mile and assist our partners in achieving success in their business.

It’s in our own interest to build long-term mutually beneficial relationships with our partners and we work just as hard as they do, their success is what we measure ourselves on.

Technical Excellence

Technical Excellence

 

We believe that best-in-class service is what differentiates us from the rest of the pack. Be it through a dedicated account manager, insights, advice or the latest technology, we go the extra-mile and assist our partners in achieving success in their business.

It’s in our own interest to build long-term mutually beneficial relationships with our partners and we work just as hard as they do, their success is what we measure ourselves on.

Where it all started

Our business, known today as Lupa Foods, has a legacy spanning 120 years. What started in London as a small Italian importer in 1902, has evolved into a trusted partner within the food ingredient industry.

As one of the longest established food importers in the UK, we’ve managed to stay relevant in an ever-changing market through continuous improvement and innovation. Our customers’ success is at the heart of our business philosophy.

1902

1963

2001

2018

2022

Then known as Donatantonio, Lupa Foods started as a pioneering Delicatessen shop in Clerkenwell (London) importing and selling ingredients from Italy.
Initially launched as a product range, the Lupa brand soon became synonymous with outstanding quality products from the Mediterranean region.
We were granted a Royal Warrant of Appointment as a Tradesman to HM The Queen, a further endorsement of the quality of our products and service.
Donatantonio acquires Compleat Food Network, another business with decades of experience in the food industry. As a homage to the past and a sign of what’s to come, the business rebrands as Lupa Foods.
Lupa Foods introduces a new logo and corporate
identity that aligns with the new vision for
the business.

1902

1963

2001

2018

2022

Then known as Donatantonio, Lupa Foods started as a pioneering Delicatessen shop in Clerkenwell (London) importing and selling ingredients from Italy.
Initially launched as a product range, the Lupa brand soon became synonymous with outstanding quality products from the Mediterranean region.
We were granted a Royal Warrant of Appointment as a Tradesman to HM The Queen, a further endorsement of the quality of our products and service.
Donatantonio acquires Compleat Food Network, another business with decades of experience in the food industry. As a homage to the past and a sign of what’s to come, the business rebrands as Lupa Foods.
Lupa Foods introduces a new a new logo and corporate identity that aligns with the new vision for the business.

1902

Then known as Donatantonio, Lupa Foods started as a pioneering Delicatessen shop in Clerkenwell (London) importing and selling ingredients from Italy.

1963

Initially launched as a product range, the Lupa brand soon became synonymous with outstanding quality products from the Mediterranean region.

2001

We were granted a Royal Warrant of Appointment as a Tradesman to HM The Queen, a further endorsement of the quality of our products and service.

2018

Donatantonio acquires Compleat Food Network, another business with decades of experience in the food industry. As a homage to the past and a sign of what’s to come, the business rebrands as Lupa Foods.

2022

Lupa Foods introduces a new a new logo and corporate identity that aligns with the new vision for the business.

What’s in our name

The Lupa brand was established by our business 50 years ago,
symbolising only the finest Italian ingredients. The name, originally
inspired by a Roman legend, today represents our heritage and business
philosophy of sustainability, inclusion, limitless knowledge and the idea
that we’re always in the loop when it comes to everything food.

The font and continuous loop is also inspired by the shape and characteristics of pasta – in reference to the brand’s Italian heritage. The orange in the logo represents light and earth – more specifically the nutrient-rich Mediterranean soil in which most of Lupa’s products are grown. The blue represents water and and is a homage to our planet. Without water even the richest soil wouldn’t yield much and nothing would be able to survive.